Are you a small business owner with too much on your plate to even think about social media for your brand? We get that feeling. When you own your own business, you must distribute your time in a way that makes sense for your brand to grow. For this reason, some entrepreneurs disregard social media, without understanding that having a solid digital presence is the key for their success.
The point is, stop avoiding social media and jump on it right now! So, what do you do when there’s so much to do but so little time? You don’t have to spend hours creating social media content for your business. It is perfectly possible to manage content quickly and efficiently.
Below, we cover Five Tips to Make Your Social Media Content Creation Easy. But, before we divulge these tips, you really need to understand how social media can help your business’ bottom line and which platform is right for your business.
Start by Defining Your Goals
There are many benefits to using social media, but it’s important to have specific goals before you move forward. For one, your objectives will help determine not only the social platform you choose, but also the content you create, the audience you target, and more. Here are some of the most common benefits of using social media that you might want to focus on:
- Improve your customer service by providing another platform on which customers can reach out.
- Reach out to new audiences and new demographics who might be receptive to your products or services.
- Increase brand awareness and exposing your business to new people.
- Two-way communication allows you to learn first-hand about the needs, wants, and habits of your audience and customers.
- Increasing traffic to your website.
Determine Where Your Target Audience Is… And Be There Too
Social media marketing allows you to seamlessly contact and interact with your best audience. But, like any other marketing, you don’t want to waste your efforts and investment on activity that isn’t going to be seen by you target audiences. So, it’s not advisable to choose a platform where your audience doesn’t already engage. Based on your business, you need to analyze which platforms your audience prefers and to seek them out on the networks they’re already using. How can you do this?
- One of the most straightforward ways to find out where your audience hangs out is to ask your current client-base. Use a simple customer survey. Ask questions like what social sites they use, where they get their information online, and which influencers they listen to.
- You can get a ton of audience information through the social media sites themselves. Facebook for example, has an immense amount of available data about interests, audience size, demographics, etc.
- You can also research the demographics of different social media users thanks to the Pew Research Center for Internet and Technology (see stats below) to determine where your audience is most likely spending their online time.
[For example, there are 13% less women users of LinkedIn than men. This would be important to know if your product/service focuses primarily on women audiences.]
The following graph from Statista shows the Leading social media websites in Canada in 2021, based on share of visits:
Statista also shows the number of social network users in Canada is on a growth curve up to 32.07 M in 2025:
Five Tips to Make Your Social Media Content Creation Easy
1. Publish Small Snippet Posts
Although we reference above that you should start with a solid strategy but even with that said great content does not have to be long thought-leadership articles and videos. Small things can engage just as effectively. Or, break a larger piece of information into several smaller pieces. Any of the below ideas can be done in as little as five minutes:
- Show a couple of pictures of your latest job/project/client.
- Post a quick piece of advice for your current clients or future clients.
- Share a recent achievement for which you are proud.
- Share news about your team.
2. Share Other People’s’ Content
You do not have to create all your own content. Don’t be shy to share other peoples’ content as long as you include a link or tag to them. Now, for this to work you still need to make the purpose of posting your own. Do this by adding a couple of sentences from your view explaining why you think it’s important.
3. Rinse and Repeat
What’s old is new again. Not every piece of content needs to be created from scratch. The various algorithms in each social media platform often are set to only display on a certain percentage of your connections’ feeds. Others scroll right past. As you gain new connections, they likely do not go back and see all your old content. People easily miss what’s in your feed. Therefore, it is fine to share content more than once. A common best practice is to repeat non-timely content after 3-6 months.
4. Pre-Schedule / Automate
If you are going to be out of the office for a couple of days, schedule your post. There are plenty of software solutions that allow you to post content automatically to your social media feeds.
[Note: it is called “social” media and as such should be timely and responsive. Automation can be used as an important tool to minimize your time commitment but should not be pre-scheduled too far out that you can’t react or pivot to changes or occurrences.]
5. Take a Break
As a business (or an individual), the best results come from a consistent cadence of content. You can start with a couple posts a week or every other day for example. However, everyone agrees: if you want to achieve the best results from LinkedIn, you must be consistent. However, if you feel like you are working 24/7 and that something has to give then you can get away without showing up on LinkedIn for a couple of days.
There really is no reason not to get active on social media
Surely you recognize the benefits of social media for your business, but you are struggling to understand how to use it effectively. Or, despite the tips above, you still don’t see where you can find the time. If you could use some help, a very cost-effective solution is to outsource it. Our Wingman crew write content for companies of all sizes in health, finance, retail, trades, manufacturing, and more. If you want to learn more, book a Wingman today. You don’t have to fly solo.