At Wingman, our unique selling proposition (USP) states, “You don’t have to fly solo!” We mean this in every way possible. It is your objective. Wingman is here to help you achieve it. How can a small business do it all? Last week I was speaking with a fellow marketing…
Are you looking to elevate your social media game? Wondering whether to hire a freelance social media specialist or a social media marketing agency? Look no further! As a leading SEO and copywriting agency, Wingman Direct Marketing & Digital Advisory wants to show you why partnering with a top-notch social…
Digital adoption for Canadian small businesses has become crucial for them to remain competitive in the market. It is no longer a question of if, but rather when and how, small businesses will adopt digital technologies. In this article, we’ll explore the key ingredients for successful digital adoption, along with…
In the digital age, having a strong online presence is crucial for any business or individual. As a graphic designer, your main goal is to create visually stunning designs that capture the attention of your audience. However, without proper optimization, your designs may not reach as many people as they…
“My business doesn’t need social media!” This may have been true in years past but in 2023, a social media tactical plan is a necessary piece of your sales and marketing mix. Most assuredly, B2B social media is here to stay. In fact, recent Sprout Social statistics note that social…
What are Wingman’s 5 Pillars of Marketing? You’ve heard of Jerome McCarthy’s managerial approach to marketing – the 4-P’s. Product, Place, Price and Promotion make up the Marketing Mix students have been studying since the late 1950’s. Product solves a problem, price defines the value, promotion allows you to talk…
To improve your Google ranking, sometimes you must dip back into tried-and-true tactics. Unlike in the movie, “Field of Dreams,” if you build it, they will NOT come. You have a beautifully designed and developed website. You might even have Pulitzer award worthy content. It won’t mean a thing if…
2023 is right around the corner! Is your business prepared to reach new heights? Every year we at Wingman help businesses set goals for their marketing strategies so that they can head into the new year feeling prepared and confident. Keep reading for some common marketing budget strategies to assist…
There are only so many dollars in your wallet and hours in the day. These are the biggest marketing obstacles in every small business success
Why Use Direct Mail in 2023? (Part 3 of 3) Integrating a direct mail and digital marketing campaign can have a profound effect on your marketing efforts. Check out these three uncomplicated ways to integrate mail into your multichannel campaigns: Follow up with an email to your direct mail recipients…
Why Use Direct Mail in 2023? (Part 2 of 3) Your company’s customer journey hourglass capitalizes on digital tactics no doubt. Maybe you are active on social media, dabble in SEO, send emails, etc. Want to know a way to reach your prospects and clients with a higher Return on…
Why Use Direct Mail in 2023? (Part 1 of 3) Have you considered using direct mail as a marketing tactic? Chances are you are sending out emails and posting on social media. You may even have a whole digital marketing agency under your belt helping you get online ads in…
There are only so many dollars in your wallet and hours in the day. These are the biggest marketing obstacles in every small business success
Wingman Digital Advisory’s mission is to make Digital Adoption simple. At Wingman, we believe that it is your mission; we are just here to help see you through to a successful conclusion. We are proud to be on of the first dozen Approved Digital Advisors for the Canada Digital Adoption…
Wingman Crew member Mark DeWit here. I’m a Digital Marketing Intern here at Wingman Direct Marketing. I sat down with Crew Chief David Daigle to celebrate and reflect on Wingman’s five year anniversary. David has had a huge impact on everyone who has come across Wingman. Myself and many others are…
Online reviews and online reputation management are invaluable for consumers who have never tried your product or service and want to know others’ honest experiences with your business. A 2021 survey indicated that 98% of consumers read online reviews for local businesses. First off, it’s important to specify what an…
Most companies suck at the ability to communicate value for their product or service. Ultimately, communicating your value allows you to express your authority and ability to help your audience. It allows you to build trust and to draw their attention to the solutions to their problems. They may even…
You’re posting on social media; you have blog posts but you’re not seeing any results. What’s the deal? The problem isn’t what you’re doing, it’s why you’re doing it. Marketing Plan vs Marketing Strategy. If your marketing plan efforts are not backed up by a marketing strategy, then that’s probably…
Vision vs Strategy vs Roadmap. Roadmaps are beautiful. Not just because they are aesthetically pleasing, but because of what they represent. Roadmaps clearly show what you want to achieve and how you will get there. You can create excitement for a big idea and package it in a way that…
Does your organization have a digital adoption plan? Are you focusing on your digital and IT strategy and/or transformation in a way that will help you to push your business forward? Plenty of organizations don’t seem to understand the importance of mapping out what digital adoption they’re currently using, and…
