Is your team brainstorming fresh marketing ideas or full-fledged campaigns right now? Are you hitting a brick wall? Sometimes you just need a hand stimulating ideas. That’s why we publish updated marketing ideas from time to time to give you a head start in your planning. Plan Ahead Marketing campaigns…
11 Ways to Communicate Value in Your Marketing
Most companies suck at the ability to communicate value for their product or service. Ultimately, communicating your value allows you to express your authority and ability to help your audience. It allows you to build trust and to draw their attention to the solutions to their problems. They may even…
11 Elements of a Website Landing Page that will Increase Website Conversions
You have put in the work with your flight crew to publish effective ads, drafted creative email campaigns, and published your link across social media with cleverly crafted updates so your business can reach its goals – It is time to prepare for landing! Your website landing page that is….
Does your Email Marketing Campaign Score 5 out of 5 for Content?
How easy are your emails to read? Before hitting send on your next email marketing campaign, ensure you are scoring 5 out of 5 on your content selection.
Cause-Related Marketing: How to make it work for you
When you think of marketing, do you only think of sales? You’re not alone in that thought. However, current marketing doesn’t seek to convince you to buy a product you don’t need. A marketer’s primary directive is to find (target) the customers who are actively seeking a solution to the…
3 Years as a Startup: 10 Tips for Entrepreneurs That We’ve Learned
From David Daigle, Crew Chief at Wingman Direct Marketing (WMDM) Three years ago, I wrote on my personal Facebook wall (do they still call it that?), that my “One Day” has officially become “Day One.” I became an entrepreneur. On August 9, 2017, I incorporated my business, making the huge leap of faith…
Seven Ways Job-Seekers Get Ripped Off
Do you remember what it felt like to join the ranks of job seekers and to finally get your first job? For me, it was Toys “R” Us, and it was a mind-numbingly easy job to say the least. But when I got my first paycheque, I was thrilled. It…