Yup, you smelled correctly. That is definitely pumpkin spice in the air. How can your business take advantage of the seasons to prop up your campaigns? There is an almost limitless number of upcoming special days to make your Fall and Winter seasonal marketing campaigns timely. We at Wingman have collected 15 end-of-year…
Low-intent and Competitor Keyword Campaigns is is the fourth and final part of our SEM 101 blog series! Looking for the other parts? You can find them below: Part 1: Keyword, CPC, CTR, and More: Your 101 Guide to Search Engine Marketing Part 2: SEM 101 (Part 2): How Does…
This is Part 3 of our Search Engine Marketing (SEM) series which will focus on branded and high-intent keyword campaigns. If you’re just joining us now, you can find the other parts here: Part 1: Keyword, CPC, CTR, and More: Your 101 Guide to Search Engine Marketing Part 2: SEM…
This is part 2 of a 4-part blog series on search engine marketing (SEM). This blog will go over the ins and outs of how quality score works in SEM. You can read any of the other 3 blogs by clicking any of the links below! Part 1: Keyword, CPC,…
Spring 2020 has come and gone. ‘Nuff Said. If you didn’t get around to your spring cleaning last season, no one will hold it against you. However, it is a good idea to review your online presence a couple times a year. In with the new and out with the old. Your website is your…
This is a 4-part series on the foundations of search engine marketing (SEM). This one will focus on Keyword, Cost-Per-Click (CPC), Click-Through-Rate (CTR) and more. You can read the other blog parts by following the links below. Part 2: SEM 101 (Part 2): How Does Quality Score Work In Search…
“Content is King.” “Content Marketing.” “Paid Content.” “Content Management System.” The term “content” is everywhere these days. For writers, designers, web developers and video producers, content (and the creation of it) has become a driving source of new business. It seems every marketing and advertising pundit, advisor and agency (including Wingman) is selling…
Since March, most of our clients and prospects have had their marketing grounded. Thankfully, after almost two months of uncertainty, Alberta will be entering Stage 1 of its plans to loosen restrictions for many businesses. Are you ready for takeoff? Per the relaunch strategy starting next Thursday (May 14th), restaurants can re-open at half…
Wingman has compiled a list of crisis communication strategies to assist your team in today’s current situation. However, this is also the way you should be marketing and running your business even in the best of times. 1. Focus on thankfulness. You can lament the situation at hand or to…
Without making a political statement on why Alberta (and the entire world for that matter) is in a down economy, Wingman wants to focus on the “what your business can do about it” – particularly B2B businesses. Every business needs to maximize their marketing in a down economy. Although reducing marketing…
Updated for 2021 on March 1, 2021 In February alone, you survived Groundhog Day, Valentine’s Day and Family Day (and of course the crew at Wingman Direct Marketing also celebrated Aviation Day on February 23rd. Here’s us last year at the Hangar Flight Museum). This will be followed quickly by…
Are we really suggesting to include radio in your marketing mix? According to Bright Local’s 2019 Local Consumer Review Survey, people search locally 90% of the time. This has led to more and more focus on Local SEO for successful locally-focused websites. The purpose of SEO is to become visible…
Screenshot: Super Bowl 2023 (YouTube) Superbowl LIV has come and gone, Kansas City Chiefs take home the Vince Lombardi Trophy, but there’s something else that piqued WMDM’s interest. It wasn’t Donald Trump mistweeting Kansas City being in the state of Kansas (FYI, it’s in Missouri), nor was it Damien Williams’…
Today is #BellLetsTalkDay. So let’s talk about it—mental health and the stigma surrounding it, particularly in the workplace. In the fast-paced, forward-thinking nature of today’s working society, it’s easy to forget to take a step back and check up on how YOU are doing. We spend more hours of our…
What is Omni-Channel Marketing? The tools in a marketers’ arsenal has grown over the past couple of years. What used to be simply TV, radio, or print now includes a digital side. Social Media, forums and web advertisements are just a few tools in the marketer’s digital arsenal. That isn’t…
New Decade, New Trends. Each year brings a new, novel method of presenting content to users, and 2020 is no exception. This year brings some exciting new toys for marketers to use that pushes our creative and analytical juices to new levels and we wanted to share our insights with…
Work with a Wingman to attract more parents to your childcare business. Caring for children keeps you busy. After all the playtime, learning, snack time, story time and running around after little ones all day it’s difficult to feel motivated to develop a solutions-driven marketing strategy. Yet, you know that a promotional plan is critical to…
Work with a Wingman to grow your small business. You’ve finally done it. You started your own plumbing business and already, word-of-mouth referrals from your community have caused the calls to start coming in. However, in today’s economy the support of your friends and neighbours is not enough and you are looking to grow your plumbing business. You…
Work with a Wingman to create an effective marketing strategy for your bookkeeping business. Accounting is one of the most integral services for managing both personal and small business finances. Indeed, chartered accountants have a unique set of skills that can make or break an entrepreneur’s new venture. However, while there is no…
Work with a Wingman to grow your window replacement service through an effective marketing strategy. Whether you have just started a window replacement business or are looking to expand, the key to getting your name out to new clients is through a targeted marketing strategy. We’ve heard it from many of our…
