Once again, the seasons are changing. Fall leaves turning orange and crisp autumn air have a way of bringing shifts in perspective and habits that your business can use to plan a successful seasonal marketing campaign. With the end of the year coming right around the corner, it’s the perfect…
A customer journey map and act of creating one for your business reveals processes and interaction points, identifies where channels can be switched, and highlights areas where information can be exchanged. This helps service your customers better and better and also should be tied to your own business objectives and goals. Earlier…
Your past customers are a huge asset to your business, especially in times like this when leads may be harder to come by. It’s exceedingly important to maintain a strong relationship with your past and existing clients so they stay loyal to your business. Yet, many small businesses spend most…
We don’t know about you, but it feels like this year is passing by at the speed of light! Rounding the first turn of 2021, now is as good a time as any to reflect on some of the marketing trends that began or became amplified in 2020. We have…
It’s 2021 and by now, you know that social media is a must for your business. Remember the days when it was a new thing to have a professional website? Those days are gone. It is not enough anymore. There is far more to your online presence than was necessary…
The Wingman crew talks with 100+ small businesses and entrepreneurs every year and many share a similar situation – they want to create awareness and get more business, but self-promotion stops them cold. For many of them, marketing is the single most challenging and intimidating aspect of running their business….
By Chiara Kastanova, Business Development Intern As a finance major, my primary skillset revolves around corporate financial statements and stock analysis. I had signed up for Venture for Canada in hopes of finding an internship related to my field of study. That’s when David, Wingman Direct Marketing Crew Chief, first reached out to…
You thought you’d have more leads and sales by now! You launched your new website yesterday and still haven’t seen any forms be submitted. A little doubt knocks at your brain and suggests that you wasted your money or were sold magic marketing beans (again maybe?). The Wingman crew wants…
Vision, ambition, and humility form a winning combination. Lose one, and you may never realize your true potential. Singer and actress Reba McEntire said, “To succeed in life, you need three things: a wishbone, a backbone and a funny bone.” In business, as in life, McEntire is incredibly accurate in…
When you’re in school, you hope that you will be happy working in the field of your chosen major. Not everyone plans their major and their livelihood. I know I sure didn’t. You see, I’m in my second, nay third attempt at an education that will serve a career that…
Ah, the holidays… The happiest time of year filled with fun, family, friends, food… and stress. And let’s face it: the stress is only magnified for small business owners like you. If the past few months are any indication, everyone will still be buttoning up their plans just weeks (and…
In a 2019 GQ article, author Sophia Benoit described “How to be a good Wingman.” Movies portray the Wingman assisting their friend in their pursuit of someone they find attractive. Wingman Direct Marketing (WMDM) favours the flight terminology that defines “Wingman” as a pilot who supports and protects the flight lead…
We all want to save money, cut corners here and there to save a buck. However, communicating to your prospects or current customers is not an area you want to miss the mark on. How you communicate to your end recipients has long-lasting—positive or negative—impacts on your brand. Direct marketing…
Your marketing efforts, online or offline, need to demonstrate a strong benefit for your customer, promote a solution, and persuade them to take clearly defined action. The pandemic has changed everyone’s priorities. As we head towards a new normalcy, you may want to rethink your marketing strategy. Any plans you…
Since March, most of our clients and prospects have had their marketing grounded. Thankfully, after almost two months of uncertainty, Alberta will be entering Stage 1 of its plans to loosen restrictions for many businesses. Are you ready for takeoff? Per the relaunch strategy starting next Thursday (May 14th), restaurants can re-open at half…
Wingman has compiled a list of crisis communication strategies to assist your team in today’s current situation. However, this is also the way you should be marketing and running your business even in the best of times. 1. Focus on thankfulness. You can lament the situation at hand or to…
Without making a political statement on why Alberta (and the entire world for that matter) is in a down economy, Wingman wants to focus on the “what your business can do about it” – particularly B2B businesses. Every business needs to maximize their marketing in a down economy. Although reducing marketing…
Today is #BellLetsTalkDay. So let’s talk about it—mental health and the stigma surrounding it, particularly in the workplace. In the fast-paced, forward-thinking nature of today’s working society, it’s easy to forget to take a step back and check up on how YOU are doing. We spend more hours of our…
Did you know that many farmers today are buying 40-year-old tractors because they work, they are easy to maintain and cost less overall than their modern counterparts? The tractors manufactured in the late 1970s and 1980s look and run like modern tractors, yield the same results, but lack the computer…
This blog isn’t an attempt to convince you Direct Mail works. It does! (see previous blogs here and here.) Below is simply an easy to understand overview of what type of Canada Post delivery service to use for what kind of communication. Neighbourhood Mail (NM) allows you to target a…
