Do you remember what it felt like to join the ranks of job seekers and to finally get your first job? For me, it was Toys “R” Us, and it was a mind-numbingly easy job to say the least. But when I got my first paycheque, I was thrilled. It…
What comes to mind when you think of companies like Apple or Nike? Anyone can take one look at the Nike check mark and instantly be able to describe it in five words or less from their perspective. (Nike: Athleticism. Strength. Performance. Self-empowerment. Success.) How did these companies accomplish this?…
Updated for 2021 on March 1, 2021 In February alone, you survived Groundhog Day, Valentine’s Day and Family Day (and of course the crew at Wingman Direct Marketing also celebrated Aviation Day on February 23rd. Here’s us last year at the Hangar Flight Museum). This will be followed quickly by…
When it comes to website design, the creative direction a designer can take is near-limitless. But one concept in particular—parallax scrolling—has become a widespread and popular design choice. Surprisingly, the parallax effect has been around for much longer than you may realize. Video game designers in the late 80s and…
Are we really suggesting to include radio in your marketing mix? According to Bright Local’s 2019 Local Consumer Review Survey, people search locally 90% of the time. This has led to more and more focus on Local SEO for successful locally-focused websites. The purpose of SEO is to become visible…
2/7/2020 CALGARY, AB February 7, 2020 –Wingman Direct Marketing (WMDM) today announced that it has been named agency of record (AOR) across multiple online and offline branding and marketing disciplines by SUM Ltd, a Calgary-based manufacturing company. SUM Ltd is a family-owned and operated multi-national corporation, specializing in the production…
Screenshot: Super Bowl 2023 (YouTube) Superbowl LIV has come and gone, Kansas City Chiefs take home the Vince Lombardi Trophy, but there’s something else that piqued WMDM’s interest. It wasn’t Donald Trump mistweeting Kansas City being in the state of Kansas (FYI, it’s in Missouri), nor was it Damien Williams’…
1/31/2020 CALGARY, AB JANUARY 31, 2020 – Wingman Direct Marketing today announced that it has been named agency of record (AOR) across multiple online and offline branding and marketing disciplines by JIL & Associates, an Alberta video production company. Co-founders Jillian Lee and Sue Walker have formed a new production…
Today is #BellLetsTalkDay. So let’s talk about it—mental health and the stigma surrounding it, particularly in the workplace. In the fast-paced, forward-thinking nature of today’s working society, it’s easy to forget to take a step back and check up on how YOU are doing. We spend more hours of our…
What is Omni-Channel Marketing? The tools in a marketers’ arsenal has grown over the past couple of years. What used to be simply TV, radio, or print now includes a digital side. Social Media, forums and web advertisements are just a few tools in the marketer’s digital arsenal. That isn’t…
Did you know that many farmers today are buying 40-year-old tractors because they work, they are easy to maintain and cost less overall than their modern counterparts? The tractors manufactured in the late 1970s and 1980s look and run like modern tractors, yield the same results, but lack the computer…
This blog isn’t an attempt to convince you Direct Mail works. It does! (see previous blogs here and here.) Below is simply an easy to understand overview of what type of Canada Post delivery service to use for what kind of communication. Neighbourhood Mail (NM) allows you to target a…
12/15/2019 CALGARY, AB DECEMBER 15, 2019 – Wingman Direct Marketing today announced that it has been named Agency of Record (AOR) across multiple marketing and sales services disciplines by Access eHealth Technologies Inc., a cloud-based health informatics technology start-up. As Access eHealth completes its development for initial launch in Spring…
Christmas is the season of giving. With that in mind, Wingman Direct Marketing is happy to share that in the first 4 months of our fiscal year, we have already hit 53.4% of our annual donation goals. Through WMDM ’s Wingman Wishes initiative, we have committed to donating $5,000 annually…
It was only a mere four months since I hired Kevin, my first crew member for WMDM. Now, Wingman is growing once again! With a breadth of knowledge in digital marketing and exuberant passion for photography, I’d like to give a warm welcome to Vivian. She will be assisting Wingman…
New Decade, New Trends. Each year brings a new, novel method of presenting content to users, and 2020 is no exception. This year brings some exciting new toys for marketers to use that pushes our creative and analytical juices to new levels and we wanted to share our insights with…
Updated August 18th, 2021 Marketing works. There’s no debating that fact. But it’s not easy. There are many forms of online and offline marketing—their rules, specifications and best practices are different and ever-changing. Most business owners are not marketing experts. You do what you do and know it inside out….
With the abundance of smart, connected devices flowing in the market, your website needs to adapt to any screen size. It’s very common nowadays for consumers to own more than one device per person. In 2017, an analysis was done by GlobalWebIndex on the number of devices an average person…
At Wingman Direct Marketing, we got your back but Allan’s got the flight jacket off ours! Looks pretty good, too, if I might add. We wanted to give a huge shout out to everyone that stopped by our booth at the Small Business Expo, while there can only be one winner…
Double, double toil and trouble, Fire burn and cauldron bubble! Happy #Halloween everyone! 🎃May your night be full of frights. 💀 WMDM’s flight crew went to the Southern Alberta Make-A-Wish Foundation’s Monsters & Martini’s Fundraiser to share in the frights and make our own contributions. This year, we raise $1,000.00! That’s one-fifth of Wingman…
