When you’re in school, you hope that you will be happy working in the field of your chosen major. Not everyone plans their major and their livelihood. I know I sure didn’t. You see, I’m in my second, nay third attempt at an education that will serve a career that…
Ah, the holidays… The happiest time of year filled with fun, family, friends, food… and stress. And let’s face it: the stress is only magnified for small business owners like you. If the past few months are any indication, everyone will still be buttoning up their plans just weeks (and…
Look at your business’ branding for a moment. Is it made up of different colours, logos, and voices? What do you think your branding says about your business? To be clear, your brand and your branding are two separate things. You have 100% control over your branding, but your brand…
In last week’s blog, we explained the differences between offline, print-oriented colour frameworks (PMS and CMYK) and online, screen colour frameworks (RGB and HEX). We also covered when to use each of them. But what if you are designing for both online AND offline? Colour needs to appear the same to the…
One of the first steps in every brand development project for a client is the generation of a powerful and meaningful colour palette. Colour is a very important part of your branding. It’s often the first thing someone will remember about a brand and plays a huge part in how they feel towards it….
June 28th, 1969 marked the date for a series of spontaneous demonstrations by members of the gay community against a police raid at the Stonewall Inn in New York. The events that occurred during the early hours of that morning is widely considered to be one of the most important…
Since March, most of our clients and prospects have had their marketing grounded. Thankfully, after almost two months of uncertainty, Alberta will be entering Stage 1 of its plans to loosen restrictions for many businesses. Are you ready for takeoff? Per the relaunch strategy starting next Thursday (May 14th), restaurants can re-open at half…
Wingman has compiled a list of crisis communication strategies to assist your team in today’s current situation. However, this is also the way you should be marketing and running your business even in the best of times. 1. Focus on thankfulness. You can lament the situation at hand or to…
Without making a political statement on why Alberta (and the entire world for that matter) is in a down economy, Wingman wants to focus on the “what your business can do about it” – particularly B2B businesses. Every business needs to maximize their marketing in a down economy. Although reducing marketing…
What comes to mind when you think of companies like Apple or Nike? Anyone can take one look at the Nike check mark and instantly be able to describe it in five words or less from their perspective. (Nike: Athleticism. Strength. Performance. Self-empowerment. Success.) How did these companies accomplish this?…
Updated for 2021 on March 1, 2021 In February alone, you survived Groundhog Day, Valentine’s Day and Family Day (and of course the crew at Wingman Direct Marketing also celebrated Aviation Day on February 23rd. Here’s us last year at the Hangar Flight Museum). This will be followed quickly by…
When it comes to website design, the creative direction a designer can take is near-limitless. But one concept in particular—parallax scrolling—has become a widespread and popular design choice. Surprisingly, the parallax effect has been around for much longer than you may realize. Video game designers in the late 80s and…
With the abundance of smart, connected devices flowing in the market, your website needs to adapt to any screen size. It’s very common nowadays for consumers to own more than one device per person. In 2017, an analysis was done by GlobalWebIndex on the number of devices an average person…
Work with a Wingman to attract more parents to your childcare business. Caring for children keeps you busy. After all the playtime, learning, snack time, story time and running around after little ones all day it’s difficult to feel motivated to develop a solutions-driven marketing strategy. Yet, you know that a promotional plan is critical to…
Work with a Wingman to grow your window replacement service through an effective marketing strategy. Whether you have just started a window replacement business or are looking to expand, the key to getting your name out to new clients is through a targeted marketing strategy. We’ve heard it from many of our…
Work with Wingman Direct Marketing to grow your landscaping business. After what can feel like a never-ending Canadian winter, it’s that time of year again. The sun is out, the birds are chirping and the promise of warm weather means one thing: It’s go-time for your landscaping company. It’s no secret that the landscaping business is a highly…
Through completing a competitive analysis, website design and comprehensive performance reporting, WMDM will help you grow your commercial cleaning business. Grow your commercial cleaning business through working with Wingman Direct Marketing. Expanding your commercial cleaning business can seem daunting. Unlike residential cleaning services, you rely on connecting with business as…
Create an effective marketing strategy for your residential cleaning business with the help of a WMDM wingman. Have you just started a residential cleaning company and are looking to expand your business? The surest way to see your cleaning business grow is by investing in a results-driven marketing strategy. If developing a marketing…
Work with the Wingman crew to grow your locksmith company through an effective marketing strategy. While there was a time when customers in need of a locksmith simply turned to the trusted guidance of the Yellow Pages, now, the marketing game has completely changed. Many consumers use smartphones to conduct online searches to find a trusted…
The Wingman crew will work with you to create a results-driven marketing strategy designed to grow your painting business. As the owner of a professional painting service, you know better than anyone how competitive the market is — and how key standing out from your rivals is to your business’…
