If there was ever a year we were hopeful for new beginnings – even when those new beginnings start from within – it was this 2021. Suffice to say, globally 2020 will be looked upon in hindsight (see what I did there) as a very forgettable year. Stop. Reset. Move…
For two very long decades, advertisers around the world have requested for a Google Ads monthly spend limit. It is only now that that request was delivered upon. On June 1st, advertisers will now be able to set a Google Ads monthly spend limit at the account level. Why is…
The world rapidly thrust businesses like yours to become increasingly digital with the continuing impact of the global pandemic in the past year and a half. Companies across all sectors are looking for ways to transition their marketing investments from traditional to digital marketing solutions. The Wingman Crew has been…
Did you know that the uber-80’s movie Top Gun came out exactly 35 years ago today??!! Your business website – like Tom Cruise – also has a need for speed: Load speed. While design, theme, user navigation, and relevant content are all critical elements of a good website, one thing…
Often in prospect meetings, I hear people tell me that LinkedIn is not right for them. They are worried about using it for one reason or another. Below, Wingman Direct Marketing demystifies and debunks seven LinkedIn myths and why they needn’t be a worry at all. LinkedIn Myth 1: LinkedIn…
We don’t know about you, but it feels like this year is passing by at the speed of light! Rounding the first turn of 2021, now is as good a time as any to reflect on some of the marketing trends that began or became amplified in 2020. We have…
Are you a small business owner with too much on your plate to even think about social media for your brand? We get that feeling. When you own your own business, you must distribute your time in a way that makes sense for your brand to grow. For this reason,…
It’s 2021 and by now, you know that social media is a must for your business. Remember the days when it was a new thing to have a professional website? Those days are gone. It is not enough anymore. There is far more to your online presence than was necessary…
The Wingman crew talks with 100+ small businesses and entrepreneurs every year and many share a similar situation – they want to create awareness and get more business, but self-promotion stops them cold. For many of them, marketing is the single most challenging and intimidating aspect of running their business….
On February 4th, 2021, Google made an announcement that the keyword match type, modified broad match, will be phased out starting tomorrow, February 18th and will be completely removed by July. This isn’t the first time that keyword match types have changed. In fact, it is the fifth: 2014, Google…
You thought you’d have more leads and sales by now! You launched your new website yesterday and still haven’t seen any forms be submitted. A little doubt knocks at your brain and suggests that you wasted your money or were sold magic marketing beans (again maybe?). The Wingman crew wants…
Vision, ambition, and humility form a winning combination. Lose one, and you may never realize your true potential. Singer and actress Reba McEntire said, “To succeed in life, you need three things: a wishbone, a backbone and a funny bone.” In business, as in life, McEntire is incredibly accurate in…
“All major internet traffic is going to be encrypted very, very soon.” This is what Jimmy Wales, founder of Wikipedia, said during his keynote speech at IP Expo Europe in 2015. Securing your website is no longer a “nice to have” in 2021—end-to-end encryption is now a “must have” with…
As we enter 2021, many of us are considering starting a new habit (or breaking one) as our new year’s resolution. You may have started thinking about your personal resolutions—but have you thought about marketing resolutions for your business? When it comes to marketing, there are many strategies that can help…
When you’re in school, you hope that you will be happy working in the field of your chosen major. Not everyone plans their major and their livelihood. I know I sure didn’t. You see, I’m in my second, nay third attempt at an education that will serve a career that…
Let’s be honest—2020 has been a crazy year for everyone. COVID-19 has brought changes to our lives, to society, and how we handle our business. The global pandemic has—quite literally—permanently shifted the views of our peers alike. Consumers are turning to digital mediums as an integral channel to purchase goods…
Ah, the holidays… The happiest time of year filled with fun, family, friends, food… and stress. And let’s face it: the stress is only magnified for small business owners like you. If the past few months are any indication, everyone will still be buttoning up their plans just weeks (and…
In a 2019 GQ article, author Sophia Benoit described “How to be a good Wingman.” Movies portray the Wingman assisting their friend in their pursuit of someone they find attractive. Wingman Direct Marketing (WMDM) favours the flight terminology that defines “Wingman” as a pilot who supports and protects the flight lead…
In last week’s blog, we explained the differences between offline, print-oriented colour frameworks (PMS and CMYK) and online, screen colour frameworks (RGB and HEX). We also covered when to use each of them. But what if you are designing for both online AND offline? Colour needs to appear the same to the…
Google has announced recently that Chrome, Google’s cross-platform web browser, will completely restrict the use of third-party cookies by 2022. Thankfully, they have decided to phase it out slowly instead of an instant switch. Of course, Google isn’t the first internet browser to do so. With Mozilla’s Enhanced Tracking Protection (ETP) and Apple’s Intelligent Tracking Prevention…
