When I tell people I work in digital marketing strategy, their next question is usually “so what do you actually do?” Most of the time their assumption is that digital marketing = social media marketing. The truth is that this is only a part of what I do. While social media…
Does your organization have a digital adoption plan? Are you focusing on your digital and IT strategy and/or transformation in a way that will help you to push your business forward? Plenty of organizations don’t seem to understand the importance of mapping out what digital adoption they’re currently using, and…
The Benefits of Driving a Seamless Customer Journey First, what is Omnichannel Marketing? What makes these brands like Coke, McDonald’s and Ford so successful? They practice omnichannel marketing—marketing that looks to supply a seamless buyer experience, regardless of channel or device. From a consumer perspective, the most successful brands are…
Your Twitter bio is your brand’s introduction to the world. You have 160 characters to define your brand, establish its personality and be memorable. Are you doing your business justice in this space? The first thing your audience sees when they search for your brand on Twitter is your Twitter…
CDAP DIGITAL ADVISOR Wingman Direct Marketing is pleased to say we have been named on March 11, 2022, as a CDAP Digital Advisor to assist SMEs with their Digital Adoption Plans over the next 4 years. Find out more. The Government of Canada, as part of the 2021 federal budget, announced the Canada…
“Hey google, what is the best ice cream shop near me?” Who doesn’t love the ease of asking your smartphone a question and turning up instant, hands-free results? For questions that need addressing in the middle of a baking session, walk, or simply while multitasking other responsibilities, the voice search…
You have put in the work with your flight crew to publish effective ads, drafted creative email campaigns, and published your link across social media with cleverly crafted updates so your business can reach its goals – It is time to prepare for landing! Your website landing page that is….
Your company’s customer journey hourglass capitalizes on digital tactics no doubt. Maybe you are active on social media, dabble in SEO, send emails, etc. Want to know a way to reach your prospects and clients with a higher Return on Investment (ROI)? Do you have direct mail in your marketing…
The opportunity to promote your business online has surged since the pandemic, making it worthwhile to explore ways you can maximize your reach. Scrambling to figure it out while managing all the other responsibilities you juggle as a small business owner can be daunting – we can help. Our time…
How easy are your emails to read? Before hitting send on your next email marketing campaign, ensure you are scoring 5 out of 5 on your content selection.
Since the new year is almost upon us [and 2021 can’t end soon enough, eh? 😉 ], we at Wingman thought we would itemize a few of the more common marketing budget strategies to assist you in getting your 2022 marketing budget in order. If 2021 taught us anything, it…
Did you know that 69.0% of people in North America have taken advantage of online shopping – or Ecommerce – in the past 12 months. That means two of three of us already see the convenience and wide range of products and services available. This migration of traffic online has led to…
Once again, the seasons are changing. Fall leaves turning orange and crisp autumn air have a way of bringing shifts in perspective and habits that your business can use to plan a successful seasonal marketing campaign. With the end of the year coming right around the corner, it’s the perfect…
Promote Your Amazon Listings: 12 Ways to Sell More Products You must promote your Amazon listings to stand out against over 2 million merchants. Amazon’s marketplace is as crowded as it is lucrative. Once you do grab buyers’ attention, you are bound to make sales since so many shoppers flock…
Currently, I am completing a Bachelor of Business Administration with a double concentration in Marketing and Management at Mount Royal University. I had the great opportunity to obtain job experience as a Digital Marketing Intern with Wingman Direct Marketing while finishing my undergraduate degree. Like many other students who were…
Landing that first internship in your field is a moment every university student dreams of. With the way that things worked out over the last year and half, my intern opportunity came to life in a different way than I had ever pictured. As a third-year student in the Communications…
A customer journey map and act of creating one for your business reveals processes and interaction points, identifies where channels can be switched, and highlights areas where information can be exchanged. This helps service your customers better and better and also should be tied to your own business objectives and goals. Earlier…
Hey, my name is Mason – I’m the Graphic Designer here at Wingman Direct Marketing. Working at Wingman allows the opportunity to create content for all different types of clients – but, what is the creative process when designing posters, logos, social media graphics and everything else in between? We here at Wingman…
Most people enjoy using social media accounts. Therefore, it’s tempting to use your existing social media profiles for business use. However, social media for business is extremely different than social media for personal use. While the broad concepts are somewhat similar, there are several key differences as the article below will reveal. Below are five reasons to…
The Wingman Direct Marketing boutique agency was born in 2019 as a brand refresh from Daigle Direct. Since then, the Wingman crew has endeavoured to writing a regular blog with a lot of informative and entertaining content about many facets of marketing and business in general. We have published over 700 social media…
