As a painting contractor have you given much thought about marketing strategies for your business? It is important to be able to reach and connect with potential and existing clients to be able to grow your business. Marketing Strategies for painting contractors can ultimately help your business success in the long run.
We understand it can be tough developing marketing strategies while also devoting your time and energy into your business. At Wingman, our crew is ready to work with you to help implement the best marketing strategies so you can focus on providing the best services to your clients.
At Wingman Direct Marketing, we always have your back when it comes to your painting business’ marketing needs. Continue reading to learn a more about marketing strategies for painting contractors.
Try Out Direct and Digital Mail Marketing
This marketing strategy can help you reach out and target potential new customers as well as current ones. With Direct Mail, you are able to send out monthly news letters to clients and bring awareness to your business. These newsletters can consist of news about your business or important updates. This allows you to connect directly with your customers and build meaningful connections.
With digital mail, this can be just as effective in connecting with clients. Using digital mail is an excellent marketing strategy to bring awareness to your company while also forming connections with your customers. Sending out a monthly digital card is an effective way to grow your business.
Conduct a Competitive Analysis
The painting contractor market is saturated with other businesses looking to boost sales and onboard more clients. By conducting a comprehensive competitive analysis to understand what other companies doing, our team will:
- Arm your company with the knowledge to out-compete your rivals. Before developing a marketing strategy for your painting business, the Wingman crew will undergo a deep-dive into your competition’s social media channels, websites, market positionings, client reviews and more. This knowledge will give you the information needed to ensure your company stands out from the crowd.
- Empower your painting business to stay on-top of industry trends. Completing a competitive analysis will also give both you and the Wingman crew greater insight into key trends that will impact how we market your painting contractor company.
Design a Landing Page
Having an online presence is key in our increasingly digital world — indeed, many consumers are more likely to trust companies with websites compared to companies that do not have information available on the internet.
However, while a website design is integral to your overall marketing strategy, so is a call-to-action driven landing page. For instance, say a customer clicks on a social media advertisement specifically promoting your indoor painting rates and is directed to your website’s home page. This can lead to frustration and confusion if a lead has to scour your site to find what they were looking for in the first place — meaning he or she could lose interest.
Rather, a landing page that clearly lays out what you are offering and has an action prospects can take — such as inquiring for a quote or booking your team — is a more effective way to quickly convert leads into paying customers.
Utilize Targeted Facebook Ads and Social Media Management
Social media has become a part of most people’s daily lives — so it follows that a social media campaign is an effective means of advertising your painting contractor business.
However, did you know that the increasing popularity of social media platforms has made it more difficult for businesses to be found via organic search? Rather, paid advertisements are key to complementing your social media marketing strategy.
The expert Wingman crew can work with your painting business to develop a social media campaign that:
- Posts content that resonates with your target audience. Building a loyal following is one of the reasons why social media marketing is so appealing to many small businesses. Ensuring that your content is expertly crafted will help posts connect with consumers while also illustrating your painting company’s industry expertise.
- Is supported by targeted paid advertisements. As we mentioned above, paid advertising is well worth the investment because these ads reach a very specific audience, enabling people who require painting services to more easily contact with your company and, ultimately, hire your team.
Book a Wingman Today
Discover more about marketing strategies for painting contractors through working with the Wingman team. View our full range of services or book a Wingman today to get started.