The Omnichannel Marketing Experience 

Omnichannel Marketing

The Benefits of Driving a Seamless Customer Journey   First, what is Omnichannel Marketing? What makes these brands like Coke, McDonald’s and Ford so successful? They practice omnichannel marketing—marketing that looks to supply a seamless buyer experience, regardless of channel or device.   From a consumer perspective, the most successful brands are…

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7 Twitter Bio Ideas to Convert Visitors Into Followers 

Twitter Bio

Your Twitter bio is your brand’s introduction to the world. You have 160 characters to define your brand, establish its personality and be memorable. Are you doing your business justice in this space? The first thing your audience sees when they search for your brand on Twitter is your Twitter…

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Wingman Named Official CDAP Digital Advisor

Canada Digital Adoption Program

CDAP DIGITAL ADVISOR Wingman Direct Marketing is pleased to say we have been named on March 11, 2022, as a CDAP Digital Advisor to assist SMEs with their Digital Adoption Plans over the next 4 years. Find out more. The Government of Canada, as part of the 2021 federal budget, announced the Canada…

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Four Tips to Optimize Your Website For Effective Ecommerce


Did you know that 69.0% of people in North America have taken advantage of online shopping – or Ecommerce – in the past 12 months. That means two of three of us already see the convenience and wide range of products and services available. This migration of traffic online has led to…

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What is a Customer Journey Map and How Can You Use it to Your Advantage?

customer journey map

A customer journey map and act of creating one for your business reveals processes and interaction points, identifies where channels can be switched, and highlights areas where information can be exchanged. This helps service your customers better and better and also should be tied to your own business objectives and goals.    Earlier…

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5 Reasons to Keep Your Personal and Professional Social Media Separate

Personal and professional social media separate

Most people enjoy using social media accounts. Therefore, it’s tempting to use your existing social media profiles for business use. However, social media for business is extremely different than social media for personal use. While the broad concepts are somewhat similar, there are several key differences as the article below will reveal. Below are five reasons to…

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Google Ads Monthly Spend Limit Is Finally Here

For two very long decades, advertisers around the world have requested for a Google Ads monthly spend limit. It is only now that that request was delivered upon. On June 1st, advertisers will now be able to set a Google Ads monthly spend limit at the account level. Why is…

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Top 8 Digital Marketing Questions Wingman Team Gets Asked

Digital Marketing Questions

The world rapidly thrust businesses like yours to become increasingly digital with the continuing impact of the global pandemic in the past year and a half. Companies across all sectors are looking for ways to transition their marketing investments from traditional to digital marketing solutions. The Wingman Crew has been…

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Cause-Related Marketing: How to make it work for you

Cause related marketing blog

When you think of marketing, do you only think of sales? You’re not alone in that thought. However, current marketing doesn’t seek to convince you to buy a product you don’t need. A marketer’s primary directive is to find (target) the customers who are actively seeking a solution to the…

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Five Ways to Promote Your Business Without Talking About…You


The Wingman crew talks with 100+ small businesses and entrepreneurs every year and many share a similar situation – they want to create awareness and get more business, but self-promotion stops them cold. For many of them, marketing is the single most challenging and intimidating aspect of running their business….

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What a Finance Major Can Learn as a Business Development Intern

Business Development Intern

By Chiara Kastanova, Business Development Intern   As a finance major, my primary skillset revolves around corporate financial statements and stock analysis. I had signed up for Venture for Canada in hopes of finding an internship related to my field of study. That’s when David, Wingman Direct Marketing Crew Chief, first reached out to…

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5 Excel Formulas You Need to Know

Excel Formula - Image of person using spreadsheet on tablet

If you’ve ever worked in an office job, there’s a high chance that you have heard of Microsoft Excel at least once or twice. Whether it’s a complex database in one workbook, or a couple minor bits of information contained in one spreadsheet, Excel is a part of most office…

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You CAN Teach an Old Dog New Tricks

old dog - You CAN Teach An Old Dog New Tricks - David as a boy on 70s background.

By Crew Chief: David Daigle Spoiler alert: You CAN teach an old dog new tricks I turned 50 a couple of weeks ago. You know what I did? I turned the old saying, “you can’t teach an old dog new tricks” on its head. In the last two weeks alone,…

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Getting to the Day After Groundhog Day – We Got Your Back

groundhog day

“Then put your little hand in mine. There ain’t no hill or mountain we can’t climb. Babe. I got you babe. I got you babe.” Can you hear Sonny and Cher’s, “I got you babe” blasting through the radio in small-town, Punxsutawney, Pennsylvania? Do you see Bill Murray’s character waking…

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