Overview

There are over 5 billion search queries on Google everyday—it’s no wonder that search engine marketing has become an essential part of any business’ marketing mix in recent years.

However, search engine optimization (SEO) and search engine marketing (SEM) is more than simply throwing marketing budget at it, hoping to reach first page rankings—it simply doesn’t cut it. Taking the time to create compelling advertisements and relevant content will leave your audience with a positive experience, resulting in better returns on your investment—even if your competitors bid higher than you.

Although we customize each and every campaign to our clients’ needs, the general steps in our methodology for building a search engine marketing campaign remains largely the same: 

• Perform initial analyses on your current website’s design and sitemap, highlighting each page’s search engine friendliness.
• Deploy lightweight shortcode (that doesn’t bog down your website) to track search analytics
• Track lagging and leading key performance metrics including click behaviour, conversion rate, and stay duration
• Review and revise keywords in preparation for the next campaign with A/B or multivariate testing.
• Create reports on a regular basis in a concise and digestible manner for our clients to review and track ROI.