There are only so many dollars in your wallet and hours in the day. These are the biggest marketing obstacles in every small business success
My Experience as a Digital Marketing Intern
WMDM Blog
4 Lessons Learned as a Digital Marketing Intern
I am currently in my final semester at Bow Valley College, completing a business administration diploma with a major in digital marketing. I had the privilege of being hired as a fall intern at Wingman Direct Marketing. Over the past few months, I have learned so much from my Wingman…
5 Strategies to Achieve Work-Life Balance as an Entrepreneur
I don’t usually get this personal online but this past month, I had a health scare and it put a few work-life balance into perspective for me as a husband, as a father and as a business owner. I was sick for over a week before finding myself in the…
2023 Seasonal Marketing – The Ultimate Planning Guide
Once again, the seasons are changing…the coldest time of the year is upon us. With the cold snowy breeze blowing in the air and the quietness that this season brings has a way of bringing shifts in perspective and habits that your business can use to plan a successful seasonal…
Facebook Etiquette
Facebook is one of the most widely used social media platforms for businesses, groups, and individuals. With over 2.934 billion users, there is a tremendous opportunity to use it to grow your business. An application with great power also requires great responsibility from its users. As a business you need…
How to Add Direct Mail to Your Digital Marketing Campaign
Why Use Direct Mail in 2023? (Part 3 of 3) Integrating a direct mail and digital marketing campaign can have a profound effect on your marketing efforts. Check out these three uncomplicated ways to integrate mail into your multichannel campaigns: Follow up with an email to your direct mail recipients…
Get Better Digital Marketing Results by Leveraging Direct at Every Stage of the Customer Journey
Why Use Direct Mail in 2023? (Part 2 of 3) Your company’s customer journey hourglass capitalizes on digital tactics no doubt. Maybe you are active on social media, dabble in SEO, send emails, etc. Want to know a way to reach your prospects and clients with a higher Return on…
6 Ways Direct Mail Can Improve Your Digital Marketing Results
Why Use Direct Mail in 2023? (Part 1 of 3) Have you considered using direct mail as a marketing tactic? Chances are you are sending out emails and posting on social media. You may even have a whole digital marketing agency under your belt helping you get online ads in…
Are These 6 Marketing Obstacles Keeping Your Small Business Grounded?
There are only so many dollars in your wallet and hours in the day. These are the biggest marketing obstacles in every small business success
Digital Adoption with Wingman Direct Marketing & Digital Advisory
Wingman Digital Advisory’s mission is to make Digital Adoption simple. At Wingman, we believe that it is your mission; we are just here to help see you through to a successful conclusion. We are proud to be on of the first dozen Approved Digital Advisors for the Canada Digital Adoption…
5 Big Reasons Why You Need a Social Media Content Calendar
If you post online more than once a week, your business might need a social media content calendar. It is a powerful tool that allows you to keep your thoughts and objectives front of mind. Wingman is of course biased, but an outsourced partner can also help manage your message…
Wingman Direct Marketing Celebrates 5 Years
Wingman Crew member Mark DeWit here. I’m a Digital Marketing Intern here at Wingman Direct Marketing. I sat down with Crew Chief David Daigle to celebrate and reflect on Wingman’s five year anniversary. David has had a huge impact on everyone who has come across Wingman. Myself and many others are…
Why Online Reviews Are Essential For Your Business
Online reviews and online reputation management are invaluable for consumers who have never tried your product or service and want to know others’ honest experiences with your business. A 2021 survey indicated that 98% of consumers read online reviews for local businesses. First off, it’s important to specify what an…
How to Market Your Canadian Home Care Business
Grow your small business with the help of a Wingman. As an entrepreneur and caregiver, you have one of the most fulfilling and challenging jobs. Not only do you spend your days caring for the sick, disabled and/or elderly, but you also have to pour extra energy into growing your Canadian home care…
How to Market Yourself as a Consultant
Work with a Wingman to create an effective marketing strategy for your consulting business. As a consultant, it almost goes without saying that your business relies on your ability to get clients. However, while you have an expert grasp on your profession of choice — be it accounting, human resources, or…
6 Months of Marketing Ideas
Is your team brainstorming fresh marketing ideas or full-fledged campaigns right now? Are you hitting a brick wall? Sometimes you just need a hand stimulating ideas. That’s why we publish updated marketing ideas from time to time to give you a head start in your planning. Plan Ahead Marketing campaigns…
Top Gun: Maverick Private Screening
Top Gun: Maverick screening by the Wingman Direct Marketing crew was enjoyed by 100+ crew, clients, colleagues and friends.
11 Ways to Communicate Value in Your Marketing
Most companies suck at the ability to communicate value for their product or service. Ultimately, communicating your value allows you to express your authority and ability to help your audience. It allows you to build trust and to draw their attention to the solutions to their problems. They may even…
Marketing Plan vs Marketing Strategy
You’re posting on social media; you have blog posts but you’re not seeing any results. What’s the deal? The problem isn’t what you’re doing, it’s why you’re doing it. Marketing Plan vs Marketing Strategy. If your marketing plan efforts are not backed up by a marketing strategy, then that’s probably…
Vision vs Strategy vs Roadmap
Vision vs Strategy vs Roadmap. Roadmaps are beautiful. Not just because they are aesthetically pleasing, but because of what they represent. Roadmaps clearly show what you want to achieve and how you will get there. You can create excitement for a big idea and package it in a way that…