If there was ever a year we were hopeful for new beginnings – even when those new beginnings start from within – it was this 2021. Suffice to say, globally 2020 will be looked upon in hindsight (see what I did there) as a very forgettable year. Stop. Reset. Move…
For two very long decades, advertisers around the world have requested for a Google Ads monthly spend limit. It is only now that that request was delivered upon. On June 1st, advertisers will now be able to set a Google Ads monthly spend limit at the account level. Why is…
The world rapidly thrust businesses like yours to become increasingly digital with the continuing impact of the global pandemic in the past year and a half. Companies across all sectors are looking for ways to transition their marketing investments from traditional to digital marketing solutions. The Wingman Crew has been…
Did you know that the uber-80’s movie Top Gun came out exactly 35 years ago today??!! Your business website – like Tom Cruise – also has a need for speed: Load speed. While design, theme, user navigation, and relevant content are all critical elements of a good website, one thing…
You heard them all growing up. No matter what part of the world you grew up in, some things are the same. Those eye-rolling, words of advice that Mom would say ad nauseam: aka ‘Momism’. The truth is, your Mom said them because she wanted you to be safe and happy and the…
When you think of marketing, do you only think of sales? You’re not alone in that thought. However, current marketing doesn’t seek to convince you to buy a product you don’t need. A marketer’s primary directive is to find (target) the customers who are actively seeking a solution to the…
Your past customers are a huge asset to your business, especially in times like this when leads may be harder to come by. It’s exceedingly important to maintain a strong relationship with your past and existing clients so they stay loyal to your business. Yet, many small businesses spend most…
Often in prospect meetings, I hear people tell me that LinkedIn is not right for them. They are worried about using it for one reason or another. Below, Wingman Direct Marketing demystifies and debunks seven LinkedIn myths and why they needn’t be a worry at all. LinkedIn Myth 1: LinkedIn…
We don’t know about you, but it feels like this year is passing by at the speed of light! Rounding the first turn of 2021, now is as good a time as any to reflect on some of the marketing trends that began or became amplified in 2020. We have…
Are you a small business owner with too much on your plate to even think about social media for your brand? We get that feeling. When you own your own business, you must distribute your time in a way that makes sense for your brand to grow. For this reason,…
It’s 2021 and by now, you know that social media is a must for your business. Remember the days when it was a new thing to have a professional website? Those days are gone. It is not enough anymore. There is far more to your online presence than was necessary…
The Wingman crew talks with 100+ small businesses and entrepreneurs every year and many share a similar situation – they want to create awareness and get more business, but self-promotion stops them cold. For many of them, marketing is the single most challenging and intimidating aspect of running their business….
By Chiara Kastanova, Business Development Intern As a finance major, my primary skillset revolves around corporate financial statements and stock analysis. I had signed up for Venture for Canada in hopes of finding an internship related to my field of study. That’s when David, Wingman Direct Marketing Crew Chief, first reached out to…
Not too long ago, the Wingman crew was working on a unique social media campaign. The copy had to be just right. The imagery needed to hit it out of the park. The call-to-action needed to be intriguing. The purpose had to be conveyed clearly. The Wingman crew was represented…
CALGARY, AB MARCH 1, 2021 –Wingman Direct Marketing today announced that it has been named agency of record (AOR) across multiple online and offline branding and marketing disciplines by The HSA Group’s HSA Easy Pay Ltd. and HSA & WSA Employment Benefits Ltd. Both companies, herein referred to simply as…
If you’ve ever worked in an office job, there’s a high chance that you have heard of Microsoft Excel at least once or twice. Whether it’s a complex database in one workbook, or a couple minor bits of information contained in one spreadsheet, Excel is a part of most office…
On February 4th, 2021, Google made an announcement that the keyword match type, modified broad match, will be phased out starting tomorrow, February 18th and will be completely removed by July. This isn’t the first time that keyword match types have changed. In fact, it is the fifth: 2014, Google…
By Crew Chief: David Daigle Spoiler alert: You CAN teach an old dog new tricks I turned 50 a couple of weeks ago. You know what I did? I turned the old saying, “you can’t teach an old dog new tricks” on its head. In the last two weeks alone,…
“Then put your little hand in mine. There ain’t no hill or mountain we can’t climb. Babe. I got you babe. I got you babe.” Can you hear Sonny and Cher’s, “I got you babe” blasting through the radio in small-town, Punxsutawney, Pennsylvania? Do you see Bill Murray’s character waking…
Since Bell Let’s Talk day is happening tomorrow; I’ve decided to write a little bit of my mental health journey after losing my job due to Covid-19. I would like to thank the Wingman team for giving me the opportunity to share my story. You guys are amazing! Adriana On the day of my…
